BLUE.AI
Privacy Policy

 

This is the Privacy Policy (the “Privacy Policy”) of Blue. AI Holding Limited and its subsidiaries and affiliates. As a business, We are committed to respecting and protecting the privacy of all individuals with whom we interact. Transparency regarding the personal data We collect about You, how We use that data, and with whom We share it is of utmost importance to Us.

By using or accessing our services in any manner, You acknowledge that You accept the practices and policies outlined below, and You consent to Our collection, use, and sharing of your information as described in this Privacy Policy. Please note that your use of Blue's services is always subject to Our Terms and Conditions, which incorporate this Privacy Policy. Any terms used in this Policy without definition have the meanings assigned to them in the Terms and Conditions.

This Privacy Policy covers how We treat Personal Data that We gather when You access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies We don’t own or control or people We don’t manage. Additionally, this Privacy Policy does not cover Personal Data that We process on behalf of Our Customers when we act as a Service Provider to those Customers.

1- About Our Services and Responsibility:

Blue is a Software-as-a-Service (SaaS) provider. If you are a registered Customer of  https://www.blue.ai/ we act as the ‘data controller’ of personal data about You and your use of Blue, but as the ‘data processor’ of personal data in the information You put into Blue.

 

2- Your Responsibility:

- Read this Privacy Policy.

- If You are our customer, please review any agreements between Us, as they may contain additional details on how We collect and process your data.

- If You provide Us with personal information about other individuals, or if others provide Us with your information, we will use that information only for the specific purpose for which it was provided. By submitting the information, You confirm that You have the authority to authorize Us to process it on your behalf in accordance with this Privacy Policy.

 

3-  When And How We Collect Data:

3.1 From the initial interaction with  https://www.blue.ai/, data collection begins. You may provide Us with data, or We may collect it about You, either automatically or from other sources, such as publicly available websites or trusted data suppliers.

3.2 The majority of the personal data We handle is directly provided by You. This occurs, for example, when You use Our services, visit Our website, register for an event, participate in Our research initiatives, submit an application form, or otherwise communicate with Us.

3.3 We also receive personal information from various sources, including but not limited to:

- If you are employed by or represent one of Our Customers or suppliers, they may provide Us with certain information to facilitate your use of Our services.

- If You are an end-user of one of Our Customers, they may provide Us with certain information to enable your use of Our services.

- If You participate in our market research, We may receive information from Our third-party provider related to that research.

- When You visit our website or use Our services, We automatically collect certain information, such as your Internet Protocol (IP) address, user settings, cookie identifiers, and other unique identifiers, browser or device information, and location information (including approximate location derived from IP address). To learn more about our Cookies Policy kindly check https://www.blue.ai/cookie-policy.

4-  Categories Of Data We Collect:

 

Category of Personal Data	Examples of Personal Data We Collect	Categories of Third Parties With Whom We Share this Personal Data
Profile or Contact Data	● First and last name ● Email ● Phone number ● Mailing Address Other	●Service Providers
Payment Data	● Payment card type ● Last 4 digits of payment card ● Billing address, phone number, and email	●Service Providers (specifically our payment processing partner, currently Stripe, Inc.)
Device/IP Data	● IP address ● Device ID ● Domain server ● Type of device/operating system/browser used to access the Services	●Service Providers ●Advertising Partners ●Analytics Partners
Web Analytics	● Web page interactions ● Referring webpage/source through which you accessed the Services	●Service Providers ●Advertising Partners ●Analytics Partners
Geolocation Data	● IP address-based location information	●Service Providers ●Advertising Partners ●Analytics Partners
Social Network Data	● User name ● Language preferences ● Gender ● Time zone ● Profile picture	●Service Providers
Inferences Drawn From Other Personal Data Collected	● Profiles reflecting user attributes or behavior	●Service Providers
Other Identifying Information that You Voluntarily Choose to Provide	● Identifying information in emails or letters you send us	●Service Providers

 

5-  Why Do We Collect Data:

- Execute and manage agreements with Our Customers, including the creation of Customer accounts and facilitating access to Our services for their account users.

- Maintain the security of Customer accounts and offer Customer care and support by communicating any relevant changes.

- Facilitate communication exchange among Customers through Our services, ensure the security of our network and services, and handle billing and payments.

- Share pertinent information regarding Our products and Services, and uphold Our rights and obligations stemming from these business relationships.

- Enhance Our Services through feature testing, engagement with feedback platforms and surveys, management of landing pages, heat mapping Our site, traffic optimization, and data analysis and research, including profiling and the utilization of machine learning and other techniques on your data, occasionally involving third-party assistance.

- detection of malicious behavior (fraud, phishing, spam, etc.)

- Evaluate, through a due diligence process, the feasibility of entering into contractual agreements with potential customers. Your identification data may be utilized as part of this process. Whenever due diligence is conducted, We will provide You with specific details about the processing.

6-  ON What Bases Do We Collect Data:

We exclusively process your data when We deem it necessary and have a valid legal basis to do so under applicable law. This may include obtaining your consent, complying with legal requirements, providing services to enter into or fulfill Our contractual obligations, safeguarding your rights, or fulfilling Our legitimate business interests.

 

6.1 Agreement: Processing your data is necessary for an agreement You have with Us, or because You have asked Us to take specific steps before entering into that agreement.

 

6.2 Your consent: When We request your approval to process your Personal Information for a specific purpose that We communicate to You. Taking into consideration that You retain the right to withdraw your consent at any time.

6.3 Legitimate interest: These legitimate interests include:

- Gaining insights from your behavior on Our website or in Our software.

- Delivering, developing, and enhancing Blue Services.

- Enabling Us to improve, customize, or modify Our services and communications.

- Promoting and marketing Blue to potential customers.

- Evaluating the effectiveness of marketing campaigns.

- Enhancing data security.

In each instance, these legitimate interests are considered valid only if they do not outweigh your rights and interests.

 

 

7-  How Long Do We keep Your Data:

7.1           We will retain your personal information only for as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is mandated or allowed by law (such as tax, accounting, or other legal requirements)..

7.2           When We no longer have a legitimate business need to process your personal information, We will either delete or anonymize it. If this isn't feasible, such as when your personal information is stored in backup archives, We will securely store it and isolate it from any further processing until deletion becomes feasible.

 

8-   Why And With Whom Do We Share Data:

8.1 We may enlist suppliers to aid in processing your personal data for the activities We undertake as a controller. Additionally, we may share your personal data with Our subsidiaries and affiliates as part of Our routine operations. Any such sharing is governed by intercompany agreements concerning personal data processing and transfer.

8.2 Prior to engaging any new supplier, We conduct a security and privacy assessment to ensure that the processing is governed by a written data processing agreement.

8.3 We do not disclose personal data to third parties except when strictly necessary and on a need-to-know basis. This includes sharing with:

- Telecom operators and other communications service providers for proper routing and connectivity setup. This enables Us to deliver messages sent by Our customers to their end-users worldwide through Our connections with telecoms and other communications providers (e.g., WhatsApp).

- Service and technology providers, only to the extent necessary for them to perform specific actions on Our behalf.

- Third parties, when required to comply with Our legal obligations. This may include sharing your data with authorized legal authorities as mandated by relevant legislation. As a communications provider, we are obligated to retain certain communications-related data for law enforcement purposes and may be required to share that data with authorized law enforcement authorities upon request. Additionally, if We are obligated to demonstrate compliance with relevant accounting, financial, and tax legislation, your data may be shared with auditors and tax authorities for those purposes.

- Advertising partners that We may utilize as part of Our marketing activities.

- Merger and acquisition stakeholders, as part of disclosure in the event of a merger, sale, or other asset transfer. Your information may be transferred as part of such a transaction, as permitted by law or contract.

9- Carrying Out International Transfers Of Personal Data

As part of our global business operations, there are occasions when We need to conduct international transfers of your personal data by providing it to the specified parties mentioned above. All international transfers are executed while upholding the confidentiality and security of your personal data and in compliance with applicable privacy laws. This may entail implementing specific technical, organizational, and contractual measures to safeguard your information.

 

10-How Do We Keep Your Information Safe:

 

10.1 We endeavor to safeguard your personal information through a comprehensive system of organizational and technical security measures.

 

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite Our safeguards and efforts to secure your information, it's important to note that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Therefore, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to breach our security measures and improperly collect, access, steal, or modify your information.

Although We will make every effort to protect your personal information, the transmission of personal information to and from our services carries inherent risks. Therefore, accessing the services should be done within a secure environment, and users should be aware that they do so at their own risk.

10.2 We are committed to providing comprehensive training to all Our staff in the areas of privacy and security. This training begins from their first day at Blue and continues throughout their tenure with Us, ensuring that they are well-informed and equipped to uphold Our standards in privacy and security practices.

10.3 Before engaging a supplier, We thoroughly evaluate their security practices and ensure their alignment with applicable privacy laws. Once a supplier is Here we might want to mention that we reserve the right to keep using all cookies related to 3rd parties being functional and required by these parties so that we can deliver the needed functionality at our end without any outage.
Noting that as mentioned yesterday you need to align with marketing and us to use a cookie consent mechanism (when needed, specially for GDPR) noting that we will be working with a compliance provider to help us be GDPR compliant on all aspects and before penetrating the EU market for example engaged, We continue to assess them regularly to maintain compliance and ensure ongoing adherence to Our standards. Access to processing data on behalf of Brevo by the receiving third-party services requires authentication of the persons accessing the data, by means of an individual access code and password, that is sufficiently robust and regularly renewed

11- Your Privacy Choices And Rights:

 

11.1     YOUR CHOICES

11.1.1 You have the option to refrain from providing us with personal data and to withdraw your consent to our processing of your personal data, to the extent that such processing relies solely on your consent. However, withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. If you choose to exercise this option, you can still use the website and browse its pages, but we will be unable to process transactions without personal data.

11.1.2 You have the option to disable cookies or block them by activating a setting on your browser, which allows You to refuse cookies, or by utilizing the cookie tool on Our website. Additionally, You can delete cookies through your browser settings. If You choose to turn off cookies, You can still use the website, but certain services may not function effectively.

11.1.3 You have the option to request that We refrain from using your data for marketing purposes. We will inform You in advance (before collecting your data) if We intend to use your data for marketing and if third parties are involved. If You wish to object to the processing of your data for marketing purposes, You can do so at any time by contacting via email at  support@blue.ai.

 

Notwithstanding to what is mentioned above, We will request the right to continue using all Customer cookies that are essential for the system functionality, ensuring that we can deliver the necessary services without any interruptions.

11.2 YOUR RIGHTS

You have the right to:

11.2.1 Request access to your personal data held by Us, which entails requesting a copy of the personal data We have on file about You 

         11.2.2 Request to correct any inaccurate personal data about You and to complete any incomplete personal data that You believe We hold.

         11.2.3 Ask Us to restrict the processing of your personal data in certain circumstances.

         11.2.4 If We process your personal data by automated means based on your consent or upon a contractual relation with You, You can exercise the right of data portability.

         11.2.5 If We process your personal data upon Our legitimate interest, You have the right to object to the processing.

         11.2.6 You may also have specific rights in exceptional cases when We may carry out automated decision-making operations, including profiling. We may use your data to determine whether We should let you know information that might be relevant to you (based on your behavior).

                   11.2.7 To lodge a complaint regarding Our use of your data, You shall tell Us first, so we have a chance to address your concerns. If We fail in this, You can address any complaint to the supervisory authority for data protection issues in your country of residence.

11.3 If you have any questions on how We use your personal data or if You wish to exercise a certain right or resolve a complaint regarding the processing of your personal data, You can contact support@blue.ai.

11.3.1 We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.

If we cannot reasonably verify your identity, we will not be able to comply with your request(s). We may need to request specific information from You to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. Note that this is especially true when you engage a third party to assist you in exercising your rights.

 

13-  Personal Data of Children:

We do not knowingly collect or solicit Personal Data about children under 16 years of age; if You are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send Us any Personal Data. If We learn we have collected Personal Data from a child under 16 years of age, We will delete that information as quickly as possible. If You believe that a child under 16 years of age may have provided Personal Data to Us, please contact Us at support@blue.ai.

14- How Often Do We Update This Privacy Policy:

We always aim to improve our Policies, accordingly We may update this Privacy Policy from time to time, the most current version of this Privacy Policy will govern our practices for collecting, processing, and disclosing personal data. We will provide notice of any modifications on this page. You can always check the date of the last update at the beginning of this Privacy Policy.